Introduction
In this century, new technology is emerging, evolving and it is even becoming vogue rapidly. Some technologies are designed with a purpose of being used in one purpose but it end up being used in various fields such as education. In this case, Twitter as one of social networking site has been transformed due to change in users needs. It was designed and developed to be used for status updating site but it has now become a flexible networking site and it is also used as learning tool by millions of people all over the world.
Literature review 1
Antenos-Conforti, E. (2009). Microblogging on Twitter: Social networking in intermediate Italian classes. Retrieved from https://academia.edu/microblogging-on-twitter/
This article examines how Twitter is used as a learning tool. The Author research was based on Italian students who were studying in a university based in USA. He found that Twitter was part of admission requirements component in their coursework. Twitter has led to the development of community comprised of students and other participants such as lecturers and it also impact positively classroom dynamics. Twitter helps students to develop communication skills. The researcher followed those Italian students when conducting their research which helped them to understand more how they are benefiting from use of Twitter.
This article is useful since it identifies new use of Twitter. It also explains how user needs result to social network evolvement in order to meet and satisfy their wants. Twitter will soon become a key requirement in university coursework.
Literature review 2
New algorithm uses twitter to predict the stock market; researchers develop a way for traders to use twitter to make better investment decisions. (2018).M2 Presswire retrieved from https:search.proquest.com/docview/1989945759
This research article identified how Twitter post can be used to predict the stock market. It can also be used by investors and traders in making investment decisions. They discovered that the rate of disagreement in Twitter about a particular stock, then the trade volume will be higher. The authors also discovered that Twitter can help investors to invest in one or more companies and sell before the end of the day and reinvest in the next day. They also discovered that Twitter can be used to extract useful information.
This article is helpful since it identifies new way of extracting useful information in Twitter as one of the social network. It shows how investors can make great decision through the help of Twitter.
Literature review 3
How to use Twitter for Recruitment: Employers, recruiters and staffing agencies can use Twitter by leveraging social listening tool. (2015, Jun 01).PR Newswire retrieved from https://search.proquest.com/docview/1684362721/
This article explains that Twitter is not only a micro blogging site but it is also used to screen job applicant to test whether they have passed a specific set and help them to decide whether to hire them or not. It is also used by job seeker to search for a job opportunity. Job seekers find jobs through Twitter Hashtag recruitment campaign. The author discovered that some companies use Twitter to conduct interview. The interviewers test applicant creativity skills on how they answer their questions through Twitter. The interviewers use SocialCentiv to contact potential job seekers.
This article is helpful since it identifies how Twitter can be used to seek for job and conduct interview. It also makes it easy for interviewers to identify potential job seekers.
Literature review 4
Bonini, T. & Sellas, T. (2004). Twitter as a public service medium? A content analysis of the Twitter use made by radio RAI and RNE/ retrieved from https://search.proquest.com/docview/1537380841/
This article explores how Twitter is used to drawback audience from internet back to radio and how it helps to improve engagement between listeners and presenters. The authors discovered that the rate of Twitter use by radio broadcasters is increasing every day due to its benefit of creating an opportunity for audience engagement. Twitter has led to radio industry evolvement. The researchers found that Twitter is not yet considered as a powerful tool for building audience but tool for serving audience and connecting listeners.
This article is helpful because it identified how audience can be engaged all over the world. It helps the audience to join the conversation and give their views and opinions regarding a certain topic of discussion.
Literature review 5
Nuttall, C. (2008).Twitter uses 140 characters to change the world. Financial Times retrieved from https://search.proquest.com/docview/250144913
The author examines how Twitter allows users to share short message over the web which has attracted a new wave such as music, stock market, and schools in social media services. The author found that users have discovered that Twitter is not the same with other social networking such as Face book. The researcher found that music industry is one of the sectors that are using Twitter for communication especially by Djs and musicians to notify them what they are doing and where they are. This helps to keep their funs updated.
Twitter is a tool used to communicate real time things in most industry especially music industry which requires real time update, therefore, this article is helpful. Twitter help artists to communicate on their new realized songs keeping their funs updated as a result they are able to sell their music.
Literature review 6
Hanshaw, S. (2011). How to use twitter as a reactivation strategy. Multichannel Merchant, Retrieved from https://search.proquest.com/docview/895845849?accountid=30552
This article examines how Twitter can be used to search for innovation strategy in order to reactivate business relationships with their valuable customers. The research discovered that most marketers do not consider Twitter as a powerful tool because it is mainly used to share messages with their followers as a result, they limit their strategy on building relationship one on one. The author discovered that businesses can use Twitter to identify customers spending habits. The recommend businesses to open two Twitter accounts one for customer service and the other one for marketing and post at least 30 tweets per day.
The article explains how businesses can use Twitter to understand their customers’ consumption behavior and determine and predict change in consumers’ needs and preferences. It also give guidance on how new Twitter users can increase the number of followers.
Literature review 7
Allen, S. (2013). Use twitter to find new clients. Financial planning (online), retrieved from https://search.proquest.com/docview/1912521925
Allen explores how companies can find new clients since Twitter is used by different mix of people and professional. He indicated that through Twitter, it is easier for businesses to build their brands. Businesses can follow people and professionals depending on the type of business they operate in. this helps to create awareness of business existence and the type of products they offer. They are also able to communicate with them on one and market their products and services to them. Twitter makes it easier for businesses to convince potential customers to try their products or services.
This article is helpful since it explains how businesses can use Twitter to gain new clients and build their company brand. It explains some mechanisms that businesses can exercise in order to take advantage of this social network.
Literature review 8
Traders and investors use twitter to get ahead of market moves. (2015). FT.com, Retrieved from https://search.proquest.com/docview/1688053551
The article examines how traders and investors use Twitter as their daily routine in order to be updated on market move. Trading companies were allowed to tweet their corporate activities by security and exchange commissions. Before, investors and traders find it hard to get trading activity sources all over the world but this challenge was diminished by use of Twitter. The research discovered that there is an algorithm that is used to scan market move messages such rise, fall and warn and grade whether it is positive, neutral or negative.
The article is helpful since it explore how Twitter as a social network can be used by investors and traders in making investment decisions. This social network helps investors and traders to be up to date in real time world and they are able to know when and what time to make investment.
Literature review 9
Capriotti, P. & Ruesja, L. (2018). How CEOs use twitter: A comparative analysis of global and latin American companies. SSIS. International Journal of Information Management, 39,242. Retrieved from https://search.proquest.com/docview/2059165533
The article explores how Twitter is used as a key tool for communication by organization and top level management. The researchers found that Twitter is considered as the most suitable social network for sharing information and stakeholders’ engagement. They used CEOs from Global and Latin American companies as their case study. They found that most CEOs do not use social network. The communication practitioners need to improve communication strategy since CEOs communication is the key issue in many organizations.
This article is helpful since it found that top management do not take advantage of social network like Twitter in their communication. The authors recommend communication practitioners to develop a new communication strategy such as use of Twitter by top level management.
Literature review 10
Gomes, C., M.S, Coustasse & Alberto. (2015). Tweeting and treating. How hospitals use twitter to improve care. The Health Care Manager, 34(3), 203. Retrieved from https://search.proquest.com/docview/1700754125
The authors examine how hospitals adopt the use of Twitter to share organization news, update on upcoming community event, to provide general health care information, and promote networking. The study focus on how hospitals benefits from Twitter such as improve health care quality, improve access to care, improve patients satisfaction. The researcher used qualitative study methodology. They discovered that the use of Twitter by hospitals also helped them to save resources and improved employees and patient communication and increased patient reach in the community.
This article is helpful since it focuses on the benefit of Twitter in health care industry. It indicates how hospitals take advantage of Twitter as a social network and how the industry is using it to improve their services.
References
Allen, S. (2013). Use twitter to find new clients. Financial planning (online), retrieved from https://search.proquest.com/docview/1912521925
Antenos-Conforti, E. (2009). Microblogging on Twitter: Social networking in intermediate Italian classes. Retrieved from https://academia.edu/microblogging-on-twitter/
Bonini, T. & Sellas, T. (2004). Twitter as a public service medium? A content analysis of the Twitter use made by radio RAI and RNE/ retrieved from https://search.proquest.com/docview/1537380841/
Capriotti, P. & Ruesja, L. (2018). How CEOs use twitter: A comparative analysis of global and latin American companies. SSIS. International Journal of Information Management, 39,242. Retrieved from https://search.proquest.com/docview/2059165533
Gomes, C., M.S, Coustasse & Alberto. (2015). Tweeting and treating. How hospitals use twitter to improve care. The Health Care Manager, 34(3), 203. Retrieved from https://search.proquest.com/docview/1700754125
Hanshaw, S. (2011). How to use twitter as a reactivation strategy. Multichannel Merchant, Retrieved from https://search.proquest.com/docview/895845849?accountid=30552
How to use Twitter for Recruitment: Employers, recruiters and staffing agencies can use Twitter by leveraging social listening tool. (2015, Jun 01).PR Newswire retrieved from https://search.proquest.com/docview/1684362721/
New algorithm uses twitter to predict the stock market; researchers develop a way for traders to use twitter to make better investment decisions. (2018).M2 Press wire retrieved from https:search.proquest.com/docview/1989945759
Nuttall, C. (2008).Twitter uses 140 characters to change the world. Financial Times retrieved from https://search.proquest.com/docview/250144913
Traders and investors use twitter to get ahead of market moves. (2015). FT.com, Retrieved from https://search.proquest.com/docview/1688053551