The significance of innovation helps in improving performance abilities through the help of the latest technologies and various other processes. This study explains the missions and various other ethical issues which have been faced by the employees during performing their organisational tasks. Moreover, this study also sheds light on the innovation process through which organisational development can be maintained.
Review of Presentation
In the 21st century, Microsoft is one of the most renowned companies by providing adequate applications and software towards their clients. It would help customers to operate their personal and professional activities in an adequate manner through the aid of Microsoft software such as Microsoft Office, Microsoft windows operating system and various others. The authority of the organisation of Microsoft would develop their service facilities and improve the quality of their software according to the situation. It would help in enhancing the process of client engagement through which service providers are needed to give their potential performance to deal with any kind of situation
Missions of Microsoft
The foremost mission of Microsoft is to enhance the knowledge and performance of every individual that they can achieve their goals easily. From the study of Demirtas & Akdogan (2015), the business model of this company is mainly based on the requirements of their clients through which clients can take their products or services in order to perform their tasks in an adequate manner. According to the presentation of Sid, it has been analysed that the authority of Microsoft is able to give adequate services or applications through which service users are able to perform their personal and professional activities. The authority of Microsoft took initiative in developing or unlocking new innovative technologies through which service providers are able to increase the performance speed of their software and applications (Microsoft.com, 2018).
Implementing an ethical organisation
In order to create an ethical organisation, the supervisor of Microsoft Company is required to improve the workplace environment through which employees can perform their tasks in an adequate manner. The supervisor of this association would also contribute knowledge and training according to the situation. According to Kangas et al. (2018), employees can improve their knowledge which helps them to perform their tasks in an adequate manner. Moreover, the authority can establish reward systems within their business association to motivate its employees which can be beneficial for this association.
In the organisation of Microsoft, employees would face ethical issues such as cultural diversity, lack of resources, lack of innovation, lack of adequate knowledge and various others. Due to which employees are unable to give an adequate performance. In the words of Reypens, Lievens & Blazevic (2016), it would negatively impact on the growth of this association and also increase the unemployment rate. The authority is needed to take several strategies to overcome the issues through which employees are able to perform their activities adequately. It would help in managing the employee engagement process and also help in reducing the cultural diversity process. It would be beneficial for the growth of this association by treating every employee equally and contributing essential resources.
Leveraging diversity and culture
Figure 1: Behavioural theory
(Source: As influenced by Prause & Mujtaba, 2015)
Through the aid of behavioural theory, the supervisor of Microsoft would be able to comprehend the behaviour and condition of their employees (Microsoft.com, 2018). Therefore, the supervisor can contribute adequate resources to their employees through which they can easily their clients. As influenced by Prause & Mujtaba (2015), through the aid of this theory, the authority can treat their employees equally which can motivate its employees. Therefore, they are able to give an adequate performance which can manage diversity and cultural activities.
Challenges in managing diversity
In Microsoft organisation, due to the diversity, employees would face a barrier in communication through which they would fail to understand the viewpoints of each other. It would negatively impact on the organisational collaborative performance. As followed by Perrault (2015), due to diversity, employees can also face age and generational differences through which motivation factors can be reduced for employees of Microsoft. Thus, they would fail to give their performance which can slow the process of their growth which would negatively impact on the growth of this association.
Lack of gender diversity
Figure 2: Gender diversity
(Source: As influenced by Vox.com, 2019)
In the organisation of Microsoft, employees would not perform their organisational tasks due to the lack of gender diversity. In between 2010 to 2016, 118 complains has been registered by the employees due to gender diversity through which the reputation of this company has been reduced (Vox.com, 2019). Moreover, due to gender diversity, employees would not feel secure while operating their organisational tasks. Therefore, it would increase the unemployment rate through which the company of Microsoft would not manage the performance structure of their association.
Identifying the ways to manage gender diversity
The authority of Microsoft is required to implement a training session through which the authority can share adequate information about positive and negative factors regarding gender diversity. In the words of Kakabadse et al. (2015), it would help in improving knowledge about this fact for employees therefore; they can treat other employees in a significant manner. It would be beneficial for growth and also reduce the gender diversity-related issue. Moreover, through the aid of the Equality Act 2010 (c.12), employees and higher authorities are needed to treat each employee equally through whom the organisation of Microsoft can achieve its objectives and goals.
Lack of innovation
Innovation is one of the main features for a business association through which an organisation can manage the growth of their association. In the Microsoft organisation, sometimes, the supervisor would not integrate innovative ideas through which employees would not meet the requirements of their customers. It would negatively impact on the growth of their association which would also reduce the competitive nature for this association.
In order to manage innovation, the authority of Microsoft would analyse the needs of their customers through which they can easily modify their production process. According to Sumo et al. (2016), integrating innovative ideas and improving technologies are the key strengths of this organisation through which service providers can easily manage the growth of their association. The supervisor would analyse the situation carefully therefore, the supervisor can guide their team members that they can understand their process and perform accordingly by delivering adequate services towards their clients.
The supervisor of Microsoft is needed to implement several strategies to manage the workplace culture, structure and innovation. Through the aid of integrating innovative ideas help in improving the capabilities of the software development process through which service providers can contribute adequate services (Microsoft.com, 2018). Moreover, through the aid of an effective communication strategy, employees are able to comprehend the reactions and needs of their customers. Therefore, they can deliver adequate services to their clients in order to manage the client engagement process.
Competitive advantage through strategic people management
Through the aid of the innovation process, the organisation of Microsoft can build or implement various kinds of latest version applications through which service providers are able to manage the client engagement process. Moreover, through the aid of smart technology, service providers of Microsoft can easily contribute products or services to their customers easily without facing any difficulties.
The authority of Microsoft is required to improve its own technical skills through which the authority can easily manage the innovation process through which this association can develop their business-related activities. Moreover, the employees are needed to have technological skills through which they can easily adapt to the latest technologies.
From the above study, the authority of Microsoft would take initiative in improving their service facilities and applications depending on the needs of their customers. It would be beneficial for the growth and development of this association in this 21st century. Moreover, through the aid of adequate knowledge, employees are able to perform their individual task and also reduce the diversity and cultural related issues in an adequate manner.
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