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Java Programming Assignment-Question

A programming assignment about the Hockey Stadiums located in United States Of America. The Hockey stadiums would be represented as points on USA map based on the stadium location. And when a point is clicked using hotlink a dialog window would pop up that contains information concerning the Hockey stadium such as its name, year it came into existence, manager, location and picture of the team logo and also a brief introduction about the club. A help menu(explain how to do certain features) is mandatory. Sample assignment:

Should use executable jar files. should not use eclipse. Very important.

Labels to states layer – state name should be added and capital layer.

use promote and demote layers- we should have a Layer control menu and have two options Promote selected layer and demote selected layer. Atleast two layers should added. .shp files. I have added the link to the shp files in the end of the email.Click on the link below to download core source materials for cs537.  http://www-rohan.sdsu.edu/~eckberg/CS537/esri.zip

After you extract this zip file, you will find the captials.shp and states.shp files .\esri.zip\esri\MOJ20\Samples\Data\USA

should add colour to the map

have three check boxes on the left of the screen states, capital,stadiums and proposed stadiums. if we click on the states the names of states has to be displayed, for capital names of capital has to be displayed, stadiums names of stadiums in each state has to be displayed.

http://en.wikipedia.org/wiki/List_of_National_Hockey_League_arenas

this is the link which has the details of arenas please refer and do it.

Stadiums in each state has to be displayed using the latitude and longitude of each stadium so it has to be exactly in the respective state. the latitude and longitude of each stadium can be got by google if you want me to send it please let me know i will google and send it.

When we click help menu it should expand with atleast two options like CONTACT US and ABOUT STADIUMS. you have already done contact us, so when we click on the About Stadiums – a short description from wiki online.

Click on the link below to download core source materials for cs537.  http://www-rohan.sdsu.edu/~eckberg/CS537/esri.zip

After you extract this zip file, you will find the captials.shp and states.shp files .\esri.zip\esri\MOJ20\Samples\Data\USA

All the .shp files needed are in this zip file please try to extract it from this

Also kindly note that this assignment should be based on MOJ10 or MOJ20 with J2SE 1.4.2 SDK. So when you provide me the detailed instruction please mention how I should install the java SDK and other softwares necessary to execute the assignment program on my laptop.

The link above is useful to know how exactly the professor will expect my assignment. It has all his materials and detailed explanation so if you go through that it will be helpful. Try to use the professors codes wherever possible. I will send the codes later if you find an expert for this.

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Volunteer tourism report

Executive summary

Volunteer tourism represents an emerging tourism sector for those who want to make a difference while on vacation as well as ensuring that local communities benefit both environmentally and economically.

This report is divided in different sections focusing on promoting conservation strategy to Australian volunteer tourists. First section describes the introduction of the Organization and explaining its background and aim. Furthermore scope introduces the strategies and methods that will be discussed in report.

Then it defines the development of segmentation, targeting and positioning (STP) plan targeting the Australian tourist market which the Orangutan Foundation could use to know to which Australian tourists to promote its conservation strategy. Positioning section discusses the marketing and advertising methods to be used by the organization in order to make their brand name stand among the competitors.

Work is extracted from various academic materials books and journals before writing this report. As per the studies made in this report we can understand the  four motivational themes of cultural immersion, seeking camaraderie, giving back, and bonding opportunities among the segments of volunteer tourists.

the report clearly describes the marketing and advertising strategies so that the Orangutan foundation can attract Australian tourist towards the volunteer tourism.

Contents

  1. Introduction. 4

1.1.       Background. 4

1.2.       Aim.. 5

1.3.       Scope. 5

  1. Literature review.. 6

2.1.       Volunteer tourism.. 6

2.2.       Benefits and Issues with Volunteer tourism.. 6

2.2.1.        Benefits. 7

2.2.2.       Issues with volunteer tourism.. 7

  1. Marketing strategies. 8

3.1.       Segmentation. 8

3.2.       Targeting. 11

3.3.       Positioning. 12

  1. Marketing and Advertising Methods: 13
  2. STP plan for the Australian tourist market. 14
  3. Conclusion. 15
  4. Recommendations. 15
  5. References. 16

 

1.     Introduction

Tourism is world’s most fertile industry because of its fast growth. Volunteer tourism is a new tourism phenomenon has starting its impact towards the tourism world. Volunteer tourism is like an expansion of volunteering. Volunteer tourism intends to the tourists who organize to provide voluntary service during vacations.

 

1.1.           Background

Volunteer tourism is a recent phenomenon, volunteerism. People travelling overseas in order of helping others long before the 1980s.Volunteering defined as un-coerced help offered either formally or informally at most, token pay done for the benefit of both the people and the volunteer. Volunteer tourism is a form of tourism that makes use of holiday-makers who volunteer to fund and work on conservation projects around the world and aims to provide sustainable travel.

 

1.2.          Aim

The objective of the report is to develop a marketing strategy for the Orangutan Foundation to enable the capture of tourist markets. Furthermore we will develop a STP plan based on the segmentation, positioning and targeting done.

1.3.          Scope

A literature review was presented in order to explain volunteer tourism followed by various strategies that can be used by Orangutan Foundation to attract customers with the help of segmentation, targeting and positioning of the consumer market. There is a framework of volunteer tourism developed to classify volunteer tourists into different classes. It divided volunteer tourists such as-shallow, intermediate and deep class based on duration of trips, required skills, degree of involvement, contribution to the host communities and focus of the experience.

Furthermore report will discuss some issues related to volunteer tourism and how the customers can be attracted through different marketing strategies followed by a STP plan and some recommendations for the organization to perform better.

2.     Literature review

2.1.          Volunteer tourism

Tourism through years has a serious impact in human sector.  Tourism continue to develop into many sub-sectors such as- Pilgrimage, Health, Winter and Niche tourism and all comes under these sectors.

Vast development of tourism industry lead to latest type of Tourism called volunteer tourism, where conservation scientists and recruiting agencies develop research projects and volunteers provide funding and labor. Volunteer tourism forms widely diverse ways and requires detailed analytical research on it. Volunteer tourism is interesting tourism sector that attract many new tourist (Coghlan 2006).

Volunteer tourism is a new phenomenon after the go green activity, charity events and support on sustainable tourism as ideal tourism. It is difficult to scale growth of this industry as there is hardly any statistic about volunteer tourism but much news through newspaper, articles, and journals proved to be useful.

Niche tourism can be described as a tourism that is sustainable and more capable in delivering high-spending tourist because it is offering meaningful holiday experiences that needs and wants met at the end. Volunteer tourism is part of niche tourism that supports the sustainable tourism.

2.2.          Benefits and Issues with Volunteer tourism

2.2.1.   Benefits

  1. Immediate benefits to the community incorporate expanded labor and immediate budgetary backing through placements. Roundabout advantages incorporate expanded local job opportunities (encouraged by the infusion of income) and enhanced facilities.
  2. It addresses the needs of busy individuals who need to volunteer and travel – with some special profits to families looking for an essential imparted experience and to the numerous grown-up singles (of all ages) who incline toward taking holiday time in the company of others
  3. Volunteers not only take home various memories but different types of experiences that can encourage their families and friends to do good for the humanity thinking of anything in return. Brown(2005)
  4. It is a good way of cross cultural exchange, helping two or more different communities to understand each other better.
    • Issues with volunteer tourism
  5. People often don’t go for volunteer tourism because of their resisting nature towards other cultures also known as culture shock. Due to which they are always worried about whether they will be able to adopt the culture successfully or not.
  6. Most of the times the recognizing volunteer is not able to figure out which volunteering associations and organizations are really doing good work and which are not.

3.     Marketing strategies

3.1.          Segmentation

The Orangutan Foundation in Central Kalimantan in Indonesian Borneo runs tours where volunteers can assist with constructing buildings and fences to secure the wild orangutans. The mission statement for the organization informs us that “the Orangutan Foundation goes beyond that of purely protecting the orangutan. Critically it also includes recognition that orangutan habitat is unique in its richness of biodiversity and crucial for local communities, who are as dependant on the forest as is the orangutan”.  A further contribution is done to the literature by developing a deep understanding of the mechanisms through which these plans can be implemented. (Dibb & Simkin 2009)

Due to a vast no. of consumers capturing the whole market at once is not considered as a good idea. Different consumers have different preferences and tastes due to which cutting down the market into smaller parts or groups can be considered as a productively better way. Segmentation plan is very important before segmenting a market for the desired product of service. The factors that are important for the consumers and marketers should be identified and according to these factors segmentation process should be carried out in the orangutan foundation (Caissie & Hallpenny, 2008). In recent years, segmentation effectiveness has attracted increasing attention in academic literature. The current report acknowledges The Orangutan Foundations capture of segmented markets  and contributes to the literature by investigating its key drivers and link to performance. (Diamantopoulos, Schlegelmilch & Doberer 2014)

The organization can study behavioral spending pattern of consumers by investigating their social profile data. various online registrations and subscriptions are a good way of following and studying consumer’s social profiles.

Psychographic profile can be developed by studying the consumer’s browsing pattern with the help of a social media pages such as facebook pages. Its various features such as sharing of data with third party websites can help the organization in this evaluation of consumer profiles

As discussed above, Dividing the market into smaller parts or groups would be very helpful for the Orangutan foundation to focus better on the services being provided by them. There are two major factors on which segmentation can be done in the orangutan foundation.

Volunteer tourism markets and the factors are- motivation, socio-demographic profile and customer type. We should work as per above three parameter in order to segment the entire market. In order to segment the entire market for volunteer tourism in Australia towards the tourism as:

A- Younger volunteers

Younger volunteer going for a visit due to the reason of travel experience as these people would be having very low experience of tourist visits.  Young volunteer would be attracted towards tourism for the reason of conservation activities prior to this experience.  Major motivations for this segment of consumers would be to have fun through international trips, interact with new people, help the researchers, and develop skills & abilities. This segment of consumers would prefer to go along with their friends and family and a group tourism package will be required for this group of consumers.

From marketers point of view there are both advantages and disadvantages of tapping this segment of consumer in the orangutan foundation. The orangutan foundation agency should be considering making final decision on targeting this segment. The young segment market for the volunteer tourism is growing fast due to ample amount of scope for the future growth.

B- Mature volunteers 

This segment of consumers would be with age range 50+ and mature people so there would be experience based tourism for these consumers. There experience mainly based on the likeminded people travelling with them. They have an experience to travel with their families.

The experience level for these consumers can be quantified. These consumers having prior involvement into conservation activities such associated with the orangutan foundation, the orangutan foundation working towards conservation. Motivation factors for this consumer segment would involve learning about wildlife, making contribution to society, developing bonding with their children and to have fun.

There are set of advantages and disadvantages attached with this consumer segment which help in taking decision to capture this segment. This consumer segment is of high stability and not much fluctuation for the matured consumers segment.  This segment is a source of continuous sustainable income for the orangutan foundation. There would be lot of repeat consumers in this consumer segment. These consumers would be highly committed towards the principle of conservation, volunteering and travel activities (Lyons & Wearing 2008).

These factors make this segment consumer an ideal customer profile for the present business segment. There would be low growth in this segment of consumers and spending pattern of the consumers would be low. Duration and type of activities performed would be restricted in these tourism trips keeping in mind restrictions imposed due to higher age of the potential tourists.

3.2.          Targeting

Targeting is the second step to develop suitable customer base which would be catered by the organization so as to promote their products & services in the orangutan foundation context. In order to make decision regarding organization, it is important that orangutan foundation vision, objectives should be evaluated and these should be in close conformity with the market segmentation by the orangutan foundation (Brown & Lehto  2005).

Designing strategies to cater both the consumer groups should differentiate two consumer segments and designing of product & services should be done accordingly with the differentiated features of the two market segments present in the orangutan foundation. Designed tour packages for the two segments should be evaluated for fulfilling consumers need. The orangutan foundation can use various ways of advertisements such as online marketing to attract its loyal customers as well (Sin 2009).

The primary consumer segment would be young volunteers due to fast growth and increasing number of young being attracted towards the volunteer tourism activities. This would provide high growth opportunities along with expectations for long term association of these consumers depending upon the kind of experience these consumers obtained from their first visit to the volunteer tourism (Cnaan & Handy 2005).

In order to target the young volunteer tourism consumers the entire service package would be designed in such a way that consumers can get a very good experience from the visit so that they are also willing to come for the next time.

The second consumer segment present in the market is of the mature volunteer tourists. Unique strategies are to be designed the travel package by keeping in mind requirement for these set of consumers. These consumers would be willing to go on trip to create a good experience for their self actualization needs (Raymond & Hall 2008).

In order to target this segment of consumers it is important that tour package should be designed such that they fulfill needs of mature consumers by meeting their objectives for visit such as to develop bonding with their families and to interact with other people travelling along with them sharing common interest. During visit it should be taken care that tourist can have opportunities to interact with each other and contribute towards society by benefiting local communities by economic or conservation means (Jago & Deery 2010).

3.3.          Positioning

Positioning of the tourism offered by the orangutan foundation would be important to attract consumers and develop a brand personality which would become the long term asset for the organization. Positioning for services offered by the orangutan foundation consist of three basic elements- attributes of business/destination, emotive expression and brand personality.

Key attributes related with the volunteer tourism would include factors such as charm of giving back to society and making difference, opportunity to interact with likeminded people and to have a fun filled experience so as to make most of the holidays (Cnaan & Handy 2005).

Both young as well as mature volunteer would be looking for fun experience from this tour while giving back to society would also be the motive of both the segments Emotive expression attached with the volunteer tourism phenomenon would include the feeling of delighted, contribution to society, sharing common thoughts & experience and developing strong bonding with their children. Young volunteer would feel a new experience to go on tour for local community benefits. Overall both young volunteer as well as matured volunteer would be having the feeling of fun filled trip having a new experience by going to such a volunteer trip.

Brand to the present tour package would include proud, affable and spirited so that consumers having the feeling of payback to the society for contribution made by them to local community people to extend economic and conservation help (Lyons, K.D. & Wearing 2008).

4.     Marketing and Advertising Methods:

As per today’s market scenario, delivering a good product service in not enough to ensure a company’s success anymore as this would give every company easy and high profits easily. For this branding efforts should be considered as a necessity rather than an option. Orangutan foundation needs to do marketing of its product throughout different segments of customers. For every customer there should be a different marketing policy. For younger people the foundation should consider a content based and distribution services like BuzzFeed to promote a campaign to consumers through Facebook feeds, which is a very affordable and effective advertising option for the organization. Local radio channels can be used to advertise during the peak hours when most of the people listen to the radio.

Where as in case of Mature volunteers online campaigns would not be as much effective as older consumers are usually less tech-savvy or leery of entering personal data on Internet sites and most of them don’t have access to or don’t know how to use internet. Therefore they can be encouraged by doing partnerships with community programs in churches and schools, as well as hoardings at beauty salons and barber shops. Running campaign at Age Care centers is also a good option where mature customers can be attracted by educating them in entertaining way. Moreover advertising in newspapers can also be considered in order to aim and reach mature customers (Leong 2014)

 

 

5.     STP plan for the Australian tourist market

The STP analysis of Australian tourism market is:

Segmentation
Geographic Segmentation
Ø  CountryAustralia
Ø  RegionAsia Pacific
Ø  Age 15-24,
Ø  GenderBoth male and female
Ø  Occupational StatusPart time, unemployed, retired
Ø  ReligionAll
Psychographic Segmentation
Social ClassAll individuals of all the classes
 Men and women who are ready to go for tourism
Target Group

Target Group

The group is on two bases-the young who are keen to have fun and enthusiasm for new places and other matured who are having feeling of giving goodness to society and viewing conservative sites.
Positioning 
Positioning Statement“recognition of habitat and its richness of biodiversity and crucial for local communities, who are as dependant on the forest”

 

6.     Conclusion

Tourism in Australia has huge resources and opportunities available to assist tourism industry target leisure, business events and niche markets.

A consumer driven policy can help the Orangutan Foundation to obtain customer value. Segmentation, targeting and positioning are the key factors for services or products in tourism Australia to be successful. Australia being a bigger market place can be handled by segmenting the consumers into smaller groups among which a certain group can be targeted and therefore have a specialized plan for that particular group. Turning the opportunities into real markets is the main focus.

A market strategy to compete with other organizations is to be developed, which differentiates the Orangutan foundation from other competitors and help them gather more customers.

7.     Recommendations

Here are few recommendations that could help the orangutan foundation:

  1. Having a social media page can be helpful for the organization to promote their services through various online campaigns.
  2. The marketing team should also focus on motivational factors so as to attract more and more customers.
  3. Students can be attracted by offering some promotional and concession packages and should be given experience certificates which can be helpful for their future.
  4. Direct and web surveys should be carried out in order to study the behavioral psychographic indicators of the customers.
  5. Marketing team must explain the unique services provided by the organization in order to compete and differentiate from other organizations in the market.

8.     References

Anderson, M. J., & Shaw, R. N. (2009). A comparative evaluation of qualitative data analytic techniques in identifying volunteer motivation in tourism. Tourism Management. doi:10.1016/S0261-5177(98)00095-8

Brown, S., and Lehto, X. (2005). Travelling with a purpose: understanding the motives and benefits of volunteer, pp 32-38

Caissie, L.T. and Hallpenny, E. (2008). Volunteering for nature: leisure, motivation and benefits associated with a biodiversity conservation volunteer program, World Leisure Journal, Vol. 45 (2), pp. 38-50.

Coghlan, A. (2006). Volunteer tourism as an emerging trend or an expansion of ecotourism?A look at potential clients’ perceptions of volunteer tourism organizations, International Journal of Non-profit and Voluntary Sector Marketing, Vol. 11, (3), pp. 225-237.

Cnaan, R.A., and Handy, F. (2005). Towards understanding episodic volunteering, , 2 (1), pp. 29-35.

Jago, L., & Deery, M. (2010). The role of human resource practices in achieving quality enhancement and cost reduction: an investigation of volunteer use in tourism organisations. International Journal of Contemporary Hospitality Management. doi:10.1108/09596110210433754

Lyons, K.D. and Wearing, S. (2008). All for a good cause? The blurred boundaries of volunteering and tourism,Cited in Lyons, K.D. and Wearing, S, pp. 147-154.

McMillon, B., Cutchins, D., Geissinger, A. and Asner, E. (2009). Volunteer vacations, Chicago Review Press, Chicago., pp. 87-92

Raymond, E. M., & Hall, C. M. (2008). The Development of Cross-Cultural (Mis)Understanding Through Volunteer Tourism. Journal of Sustainable Tourism. doi:10.2167/jost796.0

Santos, C. A. (2005). Social change, discourse and volunteer tourism. Annals of Tourism Research. doi:10.1016/j.annals.2004.12.002

Sin, H. L. (2009). VOLUNTEER TOURISM—“INVOLVE ME AND I WILL LEARN”? Annals of Tourism Research. doi:10.1016/j.annals.2009.03.001

Stoddart, H., & Rogerson, C. M. (2008). Volunteer tourism: The case of Habitat for Humanity South Africa. Geojournal. doi:10.1023/B:GEJO.0000034737.81266.a1

Diamantopoulos, A, Ring, A, Schlegelmilch, B, & Doberer, E 2014, ‘Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance’, Journal Of International Marketing, 22, 1, pp. 39-61

Dibb, S, & Simkin, L 2009, ‘Implementation rules to bridge the theory/practice divide in market segmentation’, Journal Of Marketing Management, 25, 3/4, pp. 375-396

Leong, grace ‘Target market segments’ 2014, Modern Healthcare, 44, 46, pp. 36-37

Taylor K, Guerin P. Health Care and Indigenous Australians: Cultural Safety in Practice. Melbourne, VIC: Palgrave Macmillan, 2010.

Brown, S 2005, ‘Travelling with a Purpose: Understanding the Motives and Benefits of Volunteers’, Current Issues in Tourism, vol. 6, no. 8, pp. 479-496.

Kotler, P & Armstrong, G 2014′Principles of Marketing’4th ed, Essex,  Pearson.

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Electric Age

Abstract

In the past two decades the world has tremendously developed. Remarkable inventions have occurred and one amongst them is cars that have become a necessity in the modern day lifestyle. However, it has been noted that there are several aspects of a gasoline cars that pose serious threat to environment. Electric cars that run with the help of electricity have been seen as a valuable alternative to gasoline cars. The paper makes several arguments in favor that can electric cars replace gasoline cars. Benefits of electric cars over gasoline cars have been discussed. The paper researches the answer as why electric cars must be brought into use? It concludes with assertion that electric cars can definitely replace gasoline cars.

Introduction

The world is developing at and extremely rapid pace and new inventions occurring in the society has completely changed our lifestyles. The rapid progress that has been made in the past two hundred years has been remarkable. The lifestyle, the society, science, technology and almost every field have rapidly advanced. Motor cars are one such innovation that completely changed the face of transportation and made individuals mobile (Angell, Comer & Wilkinson, 1991). The 20th century saw cars becoming common amongst people. The 21st century marked rapid utilization of cars and it has been considered as a necessity at every house. However, in our quest of development and technological advancement, we have far left behind the environmental factors (Hester & Harrison, 2007).

Today ecological imbalance has become one of the biggest threats on the earth. Pollution, global warming, waste generation, climatic variations, rise in sea level, health hazards, extinction of many species are becoming common consequences (Angell, Comer & Wilkinson, 1991). The world is gradually becoming aware of these harmful changes and now many alternative means are looked for. Cars are undoubtedly, a lifestyle necessity, but also equally responsible in having negative impact upon the environment (Edelstein, 2014). The gasoline cars have great threat to the environment and produce large amount of pollution. Other than pollution it uses non renewable source of energy, which cannot be easily replenished (Angell, Comer & Wilkinson, 1991). Most of the environmentalists have devised and alternative to gasoline cars and opined that electric cars can be a beneficial alternatives (De Waard & Klein, 1977).

Electric cars have engines that work on electricity and owe no dependence upon non renewable sources of energy (MIT Technology Review, 2013). However, there is a never ending debate regarding the feasibility of electric cars and reasons to replace gasoline cars by electric cars. It must not be denied the environmental condition of the earth is at very appalling position. Environmentalists have even quoted that “the mother earth is dying” (Hester & Harrison, 2007). The natural source of energy has been over used and they are not replenished at the pace at which, they are being over used. In such a situation it is necessary to switch to as many as possible means that our eco friendly (Hester & Harrison, 2007).

Electric cars are seldom criticised for not having high range and runs on a restricted speed. After a limited time running, electric cars require charging for long durations. The cost of fuel is reduced in electric cars, but the initial cost of the car is comparatively higher than gasoline cars (Whitacre, 2011). Electric cars generate minimum noise pollution, but the silence of electric cars has resulted in many accidents. Frequent charging, limited speed and uncertainty of battery in electric cars are few demerits of electric cars (Perkins, 1997). But in the era of energy crisis and ecological imbalance, replacing gasoline cars with electric cars is definitely a productive idea and can be one of the most optimistic steps towards environmental friendly initiative (De Waard & Klein, 1977).

Electric Cars

In the decade of 1880s, electric cars were first created. They utilized electricity for running of the engine. With the advent of the 20th century combustion engines became cheap because of their mass productivity. As a result the wave of electric cars became dormant (Mackay, 2012). However, when the global energy crisis occurred all across the world and oil prices hiked overnight people became to look for alternative means for transportation. Gasoline cars became unaffordable for people belonging to middle classes (De Waard & Klein, 1977).  By the end of the 20th century it became clear that the environmental crisis is becoming common because of the harmful effects of gasoline cars (Edelstein, 2014). The awareness towards environment and concern related to depletion of natural resources paved the way to popularity of electric cars. Being laden with multiple advantages, people began to prefer electronic cars (Alternative-energy-news.info, 2014).

Electric cars are becoming the latest trend in the 21st century. They work on the concept of utilization of electricity for their functioning. The energy used by electric cars for propulsion of vehicle is derived from the energy stored in a battery or multiple batteries. The combustion within the engine of the car occurs in a very safe and clean way (Alternative-energy-news.info, 2014). Electric cars have been especially designed to replace the traditional motor and gasoline consumption cars. Electric cars are far better and advantageous than gasoline cars. The gasoline engine is replaced by an electric motor to provide power to an electric car. It is not easy to identify that a car is a gasoline car or an electric car from their outer appearance (Mackay, 2012). It becomes nearly impossible to identify because nowadays, the gasoline powered cars are being changed and modified into electric cars by changing the functions of the engine (De Waard & Klein, 1977). As for driving of gasoline and electric cars, both work upon the similar pattern and it is only the silent engine of electric cars that makes them different from gasoline cars. The visible and physical differences between gasoline and electric cars are difficult to trace (Mackay, 2012). However, there are many technological variations that distinguish the very purpose and intentions of electric cars from gasoline cars. In an electric car, an electric motor replaces the gasoline engine (Edelstein, 2014). The controller derives its power to run from the electric motor fitted in the engine. There are a series of rechargeable batteries place that enables the controller to get charged and derive the needed power (Mackay, 2012).

A large number of initiatives have been taken all across the globe to make people aware of the negative impacts caused by gasoline cars. These initiatives are also working as a propagator of electric cars. People are guided and motivated to switch to electric cars and march towards an environmental friendly change (De Waard & Klein, 1977). However, there are groups worldwide that support gasoline cars and criticize that electric car require long duration of charging. They have also been considered to have a very short distance range as compared to other motor cars (Mackay, 2012). Despite the criticism, it must not been forgotten that electric cars are becoming a reality today and have continuously increasing number of buyers bringing into use the electric cars (Alternative-energy-news.info, 2014).

Electric cars over gasoline cars

Following are certain advantages to depict reasons for the remarkably beneficial demand of electric cars:

  • Efficiency

The concept of energy has always been a matter of concern with motor vehicles. The cars that utilize energy most effectively as well as efficiently are considered as better. The first choice of every buyer purchasing a car is to grab an energy efficient car (Alternative-energy-news.info, 2014). Gasoline cars were considered to be very efficient in the 20th century. However, the advent of the era of electric cars completely changed the car productivity scenario of gasoline cars (Fuel economy.gov, 2014). The electric cars are far better than the gasoline cars because they are highly energy efficient. It has been estimated that gasoline cars and vehicles have the ability to convert nearly 17% to 21% of the energy that has been derived from gasoline (Fuel economy.gov, 2014). On the other hand, it is noteworthy that nearly 59% to 62% of the electric energy is utilized in electric vehicles by the controller to provide power at the wheels (Fuel economy.gov, 2014). Thus, the engine of electric cars are nearly three times more energy efficient than the gasoline cars. Being energy efficient, not only the speed of car and driving goes smooth, but also the maintenance cost of engine is reduced (Edelstein, 2014). The electric cars are energy saving and they tend to reduce the global warming and create a breathable and eco-friendly environment for the upcoming as well as the existing generations. The gasoline cars often face the problem of inefficiency and engine failure because of continuous combustion of fuel. On the other hand electric cars being energy efficient vehicles tend to increase the life of the engine and thus, life and durability of a car on the whole.

  • Performance benefits

The pleasure of driving is only achieved when the car gives highly beneficial performance. Most of the gasoline cars require high maintenance and demands regular servicing and care of the vehicle. When it comes to performance not extremely praiseworthy results are achieved (Brain, 2014). The gasoline cars run smooth and give a good performance only when they are new or till few days after their servicing done (Fuel economy.gov, 2014). However, cars are not always accessible to servicing or regular maintenance. Drivers always wish for a car having minimum maintenance cost and maximum performance benefits. The electric cars have high end performance benefits when compared to their counterparts that run on diesel and petrol (Fuel economy.gov, 2014).  The petrol and diesel cars have a good acceleration but the smoothness and pick up of the engine is not comparable to as that of an electric car (Edelstein, 2014). When it comes on monetary grounds, it is also a pointer that the electric cars are a big value for money for the individual owning it, whereas the petrol and diesel cars today are a big spend on because of the constantly hiking prices of them. The electric cars have desired performance benefits because of the electric motor used in the engine (Brain, 2014). The working of electric motors includes a strongly accelerated, smoothly run and quietly operated functioning (Fuel economy.gov, 2014). When the engine works smoothly, automatically the maintenance effort upon the electric car becomes less as compared to the gasoline cars.

  • Anti-pollution

Air Pollution has become one major form of pollution in the society. Rapid development, industrialization and urbanization give rise to environmental pollution, which are very harmful for the environment. It must not be forgotten that vehicles add great amount of pollution (Angell, Comer & Wilkinson, 1991). Gasoline cars work upon the principle of combustion of gasoline to run the engine. As a result combustion causes great amount of pollution. Since cars has become a necessity and is a part of every household, it is necessary to switch to non polluting cars. It is noteworthy that electric cars are completely non- polluting (De Waard & Klein, 1977). Pollution is one the alarming and rapidly rising issues in today’s times. Every national or international summit being held today focuses on this main agenda. Each and every sector is trying hard to bring down the levels of pollution on a global scale. When it comes to the automobile sector, a new innovation of electric cars has totally revolutionized the scenario (Fuel economy.gov, 2014). With the introduction of the electric cars in the market circuit, the pollution levels are expected to come down by 60% globally which is a remarkable amount. The engine of an electric car works on the principle of converting electrical energy to mechanical energy for the acceleration of the engine (Brain, 2014). Since no kind of combustion occurs, electric cars are extremely non- polluting. However, there is some level of pollution generated by the power plants that are installed for the charging of electric cars. But the king of pollution caused can be very easily controlled as compared to the pollution that millions of gasoline cars generate (Mackay, 2012).

Noise pollution has also become a great cause of nuisance and is becoming harmful for living creatures. When motors of gasoline cars run, a lot of loud sounds are produced and when multiple gasoline cars run, noise pollution is caused. This pollution not only is harsh to hear, but the fumes emitted are lethal in nature (Angell, Comer & Wilkinson, 1991). A very high amount of poisonous gases and several heavy metals like lead and arsenic are emitted into the environment which once settle in the vapors come with the downpour. These chemicals get mixed with the soil; get inhaled by individuals leading to such fatal diseases which take direct toll on the lives of the individuals. On the other hand, electric cars have a silent functioning mechanism. Similar to their smooth performance, they run generating no noise. In every sense, electric cars are environmental friendly.

  • Renewable Source of Energy

The crisis of energy has been an issue of global concern. The rise in population and demand of resources is rising day by day. Today is the era when the renewable or the inexhaustible sources of energy are being taken into advantage so that, the inexhaustible and non renewable sources of energy do not get totally depleted. The renewable sources of energy are a good to go choice for all, as they do not pollute the environment, do not stress out the ecosystem and have all positive effects on the health of the individuals too. Since the utilization of resources has become a greed based agenda and not a need based requirement, threat to resources is high (Angell, Comer & Wilkinson, 1991). The rate at which the consumption, overutilization and exploitation of resources takes place, it is far less than the rate at which the resources are getting replenished. Exhaustion over non renewable resources of energy has become most potential risk. Gasoline cars utilize gasoline, a petroleum product and are non renewable source of energy. On the other hand, electric cars utilize electricity, which can be produced from renewable source of energy such as wind, water, solar energy, etc. Renewable sources of energy can be produced soon and have nearly no risk of their exhaustion and it is feasible to promote electric cars. Electric cars support the environment and a one step towards sustainable development (Mackay, 2012).

  • Comparatively Cheap Value

Gasoline cars use non renewable source of energy and being present in limited supply, gasoline is expensive. As far as maintenance cost is concerned, gasoline cars require high cost of maintenance and followed by regular servicing. On the contrary, expenses of gasoline cars, electric cars are comparatively cheap (MIT Technology Review, 2013). The charging of the engine in an electric car is relatively cheap. Being easy to maintain, electric cars tend to require minimum cost of expenditure for their maintenance. In the era where inflation is rising rapidly and use of cars is unavoidable, it is essential to promote cheaper alternatives such as electric cars (MIT Technology Review, 2013).

  • Safety

Apart from maintenance, environmental sustainability and lesser cost, electric cars have another extraordinary advantage. Electric cars are safer than gasoline cars and hence must be brought into practical use (MIT Technology Review, 2013). In gasoline cars, there is a single large tanker to store gasoline. Gasoline is flammable and there are chances that the gasoline car catches fire. The engines in gasoline cars work under a complex mechanism having multiple moving parts and there are high probabilities of breakdown of one part or another (MIT Technology Review, 2013). It has been estimated that mechanical breakdown in gasoline cars is one of the major cause of fires in them. Health and life hazards are maximum when it comes to the cars which run on gasoline, but when we talk about the electric cars, the health and life risk are minimalistic (Kasperson & Kasperson, 2001). The electric cars have almost negligible risk of catching fires which can be a big threat to the life of the individual driving it. The chances of such risk are very less in electric cars. They are not only durable, highly efficient, but also safe (MIT Technology Review, 2013).

Electric Cars: A Sustainable Way Out

Global environmental issues are becoming agendas of urgent concern. The Rio Summit or the United Nations Conference on Environment and Development (UNCED) was held in June 1992 at Rio de Janerio (De Waard & Klein, 1977). The conference warned against the leading environmental problems such as pollution and global warming as well as pressure upon resources. It advised the member nation states to switch to vehicles that have less pressure upon non renewable sources of energy (Kasperson & Kasperson, 2001). UNESCO launched a decade as United Nations Decade on Sustainable Development from the year 2005 to 2014. Sustainability has become the new alternative concept in the 21st century and electric cars are undoubtedly a symbol of sustainability (Brain, 2014). There is urgent cry to minimize ecological imbalance and combustion of fuels add on to the existing environmental problems. It cannot be denied the world is accepting electric cars, but there is need to rapidly increase the use electric cars by replacing gasoline cars (Angell, Comer & Wilkinson, 1991). United States followed by Japan and then China are presently largest producers of electronic cars. Mass production of electric cars and other electric vehicles including two wheelers, vans, and heavy vehicles have been promoted all over the worlds. It has been estimated that in the year 2011 there were nearly 500000 electric cars being used all across the world (Mackay, 2012).

 

Conclusion

The choice between electric cars and gasoline cars is like selecting between the right way and the wrong ways. People are now becoming aware and increasing concerned about environmental problems. Under such crisis, electric cars have evolved to provide some sort of solution to the pollution and pressure over the resources problem. It cannot be denied that the most feasible replacement to gasoline cars is electric cars. Electric cars are environment friendly because they create neither air pollution nor noise pollution. Electric cars have multiple benefits when it comes to the grounds of using them, as in:

  • The electric cars reduce the yearly cost of running of the vehicle to almost half which can result into a lot of money saving.
  • An individual can easily charge the car at home over night and can bring the car into use the next day, which is a big lifestyle convenience for all.
  • Electric cars are eco-friendly and cause no distress to the ecosystem.

The electricity used for running the engine is produced from recyclable sources of energy such as wind, water or solar energy. As a result, non renewable sources of energy which are over used by gasoline cars are not pressurized by the electric cars. The engine in electric cars is more long lasting than gasoline cars. The better performance yield of the electric cars and very little expenditure upon the maintenance of electric cars make them comparatively cheaper than gasoline cars. Undoubtedly, electric cars are a symbol of sustainable development. The electric cars concept has come up as a savior in this hour of need when the renewable sources need to be harnessed and the non renewable resources are in the need of being saved so that they can have time to multiply and they can be used by our future generations as well. In this global cry for environmental protection and maintenance of ecological balance, it is necessary to replace gasoline cars with electric cars

References

Alternative-energy-news.info,. (2014). Electric Cars – Battery electric vehicle technology. Retrieved 23 November 2014, from http://www.alternative-energy-news.info/technology/transportation/electric-cars/

Angell, D., Comer, J., & Wilkinson, M. (1991). Sustaining earth. New York: St. Martin’s Press.

Brain, M. (2014). An Electric Car Example – HowStuffWorksHowStuffWorks. Retrieved 23 November 2014, from

De Waard, E., & Klein, A. (1977). Electric cars. Garden City, N.Y.: Doubleday.

Edelstein, S. (2014). The Netherlands: Well-Suited To Electric Cars, And Eager To Have MoreGreen Car Reports. Retrieved 23 November 2014, from

Fueleconomy.gov,. (2014). All-Electric Vehicles. Retrieved 23 November 2014, from

Hester, R., & Harrison, R. (2007). Biodiversity under threat. Cambridge: Royal Society of Chemistry.

Kasperson, J., & Kasperson, R. (2001). Global environmental risk. Shibuya-ku, Tokyo: United Nations University Press.

MacKay, J. (2012). Electric cars. Detroit: Lucent Books.

MIT Technology Review,. (2013). Why Electric Cars Could Be Safer than Gasoline-Powered Ones | MIT Technology Review. Retrieved 23 November 2014, from

Perkins, S. (1997). Electric Cars… Fueled by Gasoline?. Science News152(18), 279. doi:10.2307/3981081

Whitacre, J. (2011). Charging Up Electric Cars. Science333(6040), 290-290. doi:10.1126/science.1208784

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Management Information System (MIS) – Good Foods UAE Project

Project Name – Management Information System (MIS)

Project Groups: Good Foods UAE

Business Need:

Good Foods UAE represents a small chain of products of organic foods. The company is located in Sharjah that is in the United Arab Emirates. The firm purchases the dairy products, fresh organic food products and meat as well. This is acquired directly from farmers. In addition, the company sells the products it directly gets from farmers to their developing base of customers online as well as in-store. With this new established organization, they are planning to employ information technology in order to better improve their sales, better integrate the internal processes of the company, as well as to provide consumers with reliable and superb experience and education in relation to healthy eating. Finally, the company management is planning to expand in the entire United Arab Emirates as well as in the Middle East.

Currently, the company management is coming up with an MIS system that will be used for a fine dining experience that will ensure that the restaurants are luxurious. The MIS system that the company requires to develop will have the ability to record the information that the clients will have in the restaurants. This will be in the database.

In case the client goes and place their cell phone number, the information about the client will be pulled and shown from the system (Fermoso, 2009). In addition, clients who will order in the restaurants will be provided with a tablet, most preferably an iPad in this MIS system. The company will develop a mobile app that would be connected with the MIS system. Therefore, the MIS system will generate and build an e-menu, which would be displayed in the iPad.

Expected Value:

The use of MIS system has several benefits associated with it. To begin with, it creates reports, which will give a summary of the day-to-day sales (Koutroumanis, 2011). The performance of the organization’s employees that work will also be known. It will be possible to know the employee’s performance that work at a particular period by the sales that they make. Additionally, the organization’s management will be in a position to tell the quantity of orders that are made during a given period. This will assist the management with certain decision making for the restaurants.

With the MIS system, the company will have great improvement particularly profits as well as revenue (Fermoso, 2009). Furthermore, the company will not worry so much concerning the costs it brings since the revenue the company produces will be able to offset the cost the company will incur. The application of MIS system will assist in reducing the waiting times; motivate improved management of dining and clients too will have much easier access in making reservations as well as making orders (Broderick & Vachirapornpuk, 2002). In addition to the above benefits, the restaurant will also have the benefit of improved service delivery as well as being able to serve more clients. The service quality will increase, clients will be satisfied; therefore, they will have the urge to come back to enjoy the Good Foods services.

Thus, the MIS system will provide better and improved services to the customers (Koutroumanis, 2011) of Good Foods. It is important to note that with the touch pad projection at Good Foods on each of the table, the customers will be allowed to send food orders to the kitchen in an automatic way. At that point, each waiter will assigned one table to assist the client to use the MIS system correctly. In order to keep liveliness in the restaurant, the customer can choose to watch how food is prepared or play games.

Other key advantages of the MIS system that will be beneficial (Fermoso, 2009) to the God Foods are that it will be in a position to make menus, which are paperless. In addition, the MIS system will have the ability to record the preferences of the customers with the assistance of the number tracking system since they will be required to leave their cell phone numbers to the company database. The system will also show specifically the types of meals and dishes that the customer prefers.

Besides, the MIS system will assist the Good Foods management to have records of the dishes that are most preferred by the consumers while also recording those that are less preferred. This will further assist in reducing losses in terms of wastage. To accomplish this, the restaurant will be in a position to know the approximate quantity of the food that would be automatically foretasted by the MIS system.

The system will also assist and provide the clients with an opportunity to select the dishes in a quicker way since the preferences will be saved in the system. Moreover, the system will collect the customer database that would make the restaurant to market itself in the entire UAE as well as Middle East. The kitchen waiters will experience less effort while increasing the service delivery since placing of orders will be automatic. Finally, the system will provide real time updates particularly of orders being placed by the customers.

Despite a number of benefits that are linked to the system, there are some drawbacks as well. The main challenge is that the restaurant staffs lack the technical expertise of how the MIS system works (Fermoso, 2009); therefore, there will be resistance from some staff at the initial stages of implementation. Other competitor restaurants use the MIS system since it is already available in the market. In particular, the KHW has designed and sold it to several restaurants; however, the MIS system that would be developed by the Good Foods will be different and unique in that it will contain food-ordering system that other normal systems lack. Thus, the restaurant will build its reputation as the pioneering restaurant to have incorporated the ordering system in the system. Therefore, the will be no need to develop the system from scratch; however, few upgrades will be necessary (Fermoso, 2009).

References

Broderick, A.J., & Vachirapornpuk, S. (2002). Service Quality in Internet Banking: The

Importance of Customer Role. Marketing Intelligence & Planning, 20(6), 327-35.

Fermoso, J. (2009). London Restaurant Uses Touchpads for Orders, Projects for Mood

Alteration. Gadget Lab. Retrieved from

Koutroumanis, A. D. (2011). Technology’s Effect on Hotels and Restaurants: Building a

Strategic Competitive Advantage. Journal of Applied Business and Economics, 12(1),

72 – 80.

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Report on volunteer tourism

1.     Introduction

Tourism is world’s most fertile industry because of its fast growth. Volunteer tourism is a new tourism phenomenon has starting its impact towards the tourism world. Volunteer tourism is like an expansion of volunteering. Volunteer tourism intends to the tourists who organize to provide voluntary service during vacations.

 

1.1.           Background

Volunteer tourism is a recent phenomenon, volunteerism. People travelling overseas in order of helping others long before the 1980s.Volunteering defined as un-coerced help offered either formally or informally at most, token pay done for the benefit of both the people and the volunteer. Volunteer tourism is a form of tourism that makes use of holiday-makers who volunteer to fund and work on conservation projects around the world and aims to provide sustainable travel.

 

1.2.          Aim

The objective of the report is to develop a marketing strategy for the Orangutan Foundation to enable the capture of tourist markets. Furthermore we will develop a STP plan based on the segmentation, positioning and targeting done.

1.3.          Scope

A literature review was presented in order to explain volunteer tourism followed by various strategies that can be used by Orangutan Foundation to attract customers with the help of segmentation, targeting and positioning of the consumer market. There is a framework of volunteer tourism developed to classify volunteer tourists into different classes. It divided volunteer tourists such as-shallow, intermediate and deep class based on duration of trips, required skills, degree of involvement, contribution to the host communities and focus of the experience.

Furthermore report will discuss some issues related to volunteer tourism and how the customers can be attracted through different marketing strategies followed by a STP plan and some recommendations for the organization to perform better.

2.     Literature review

2.1.          Volunteer tourism

Tourism through years has a serious impact in human sector.  Tourism continue to develop into many sub-sectors such as- Pilgrimage, Health, Winter and Niche tourism and all comes under these sectors.

Vast development of tourism industry lead to latest type of Tourism called volunteer tourism, where conservation scientists and recruiting agencies develop research projects and volunteers provide funding and labor. Volunteer tourism forms widely diverse ways and requires detailed analytical research on it. Volunteer tourism is interesting tourism sector that attract many new tourist (Coghlan 2006).

Volunteer tourism is a new phenomenon after the go green activity, charity events and support on sustainable tourism as ideal tourism. It is difficult to scale growth of this industry as there is hardly any statistic about volunteer tourism but much news through newspaper, articles, and journals proved to be useful.

Niche tourism can be described as a tourism that is sustainable and more capable in delivering high-spending tourist because it is offering meaningful holiday experiences that needs and wants met at the end. Volunteer tourism is part of niche tourism that supports the sustainable tourism.

2.2.          Benefits and Issues with Volunteer tourism

2.2.1.   Benefits

  1. Immediate benefits to the community incorporate expanded labor and immediate budgetary backing through placements. Roundabout advantages incorporate expanded local job opportunities (encouraged by the infusion of income) and enhanced facilities.
  2. It addresses the needs of busy individuals who need to volunteer and travel – with some special profits to families looking for an essential imparted experience and to the numerous grown-up singles (of all ages) who incline toward taking holiday time in the company of others
  3. Volunteers not only take home various memories but different types of experiences that can encourage their families and friends to do good for the humanity thinking of anything in return. Brown(2005)
  4. It is a good way of cross cultural exchange, helping two or more different communities to understand each other better.
    • Issues with volunteer tourism
  5. People often don’t go for volunteer tourism because of their resisting nature towards other cultures also known as culture shock. Due to which they are always worried about whether they will be able to adopt the culture successfully or not.
  6. Most of the times the recognizing volunteer is not able to figure out which volunteering associations and organizations are really doing good work and which are not.

3.     Marketing strategies

3.1.          Segmentation

The Orangutan Foundation in Central Kalimantan in Indonesian Borneo runs tours where volunteers can assist with constructing buildings and fences to secure the wild orangutans. The mission statement for the organization informs us that “the Orangutan Foundation goes beyond that of purely protecting the orangutan. Critically it also includes recognition that orangutan habitat is unique in its richness of biodiversity and crucial for local communities, who are as dependant on the forest as is the orangutan”.  A further contribution is done to the literature by developing a deep understanding of the mechanisms through which these plans can be implemented. (Dibb & Simkin 2009)

Due to a vast no. of consumers capturing the whole market at once is not considered as a good idea. Different consumers have different preferences and tastes due to which cutting down the market into smaller parts or groups can be considered as a productively better way. Segmentation plan is very important before segmenting a market for the desired product of service. The factors that are important for the consumers and marketers should be identified and according to these factors segmentation process should be carried out in the orangutan foundation (Caissie & Hallpenny, 2008). In recent years, segmentation effectiveness has attracted increasing attention in academic literature. The current report acknowledges The Orangutan Foundations capture of segmented markets  and contributes to the literature by investigating its key drivers and link to performance. (Diamantopoulos, Schlegelmilch & Doberer 2014)

The organization can study behavioral spending pattern of consumers by investigating their social profile data. various online registrations and subscriptions are a good way of following and studying consumer’s social profiles.

Psychographic profile can be developed by studying the consumer’s browsing pattern with the help of a social media pages such as facebook pages. Its various features such as sharing of data with third party websites can help the organization in this evaluation of consumer profiles

As discussed above, Dividing the market into smaller parts or groups would be very helpful for the Orangutan foundation to focus better on the services being provided by them. There are two major factors on which segmentation can be done in the orangutan foundation.

Volunteer tourism markets and the factors are- motivation, socio-demographic profile and customer type. We should work as per above three parameter in order to segment the entire market. In order to segment the entire market for volunteer tourism in Australia towards the tourism as:

A- Younger volunteers

Younger volunteer going for a visit due to the reason of travel experience as these people would be having very low experience of tourist visits.  Young volunteer would be attracted towards tourism for the reason of conservation activities prior to this experience.  Major motivations for this segment of consumers would be to have fun through international trips, interact with new people, help the researchers, and develop skills & abilities. This segment of consumers would prefer to go along with their friends and family and a group tourism package will be required for this group of consumers.

From marketers point of view there are both advantages and disadvantages of tapping this segment of consumer in the orangutan foundation. The orangutan foundation agency should be considering making final decision on targeting this segment. The young segment market for the volunteer tourism is growing fast due to ample amount of scope for the future growth.

B- Mature volunteers 

This segment of consumers would be with age range 50+ and mature people so there would be experience based tourism for these consumers. There experience mainly based on the likeminded people travelling with them. They have an experience to travel with their families.

The experience level for these consumers can be quantified. These consumers having prior involvement into conservation activities such associated with the orangutan foundation, the orangutan foundation working towards conservation. Motivation factors for this consumer segment would involve learning about wildlife, making contribution to society, developing bonding with their children and to have fun.

There are set of advantages and disadvantages attached with this consumer segment which help in taking decision to capture this segment. This consumer segment is of high stability and not much fluctuation for the matured consumers segment.  This segment is a source of continuous sustainable income for the orangutan foundation. There would be lot of repeat consumers in this consumer segment. These consumers would be highly committed towards the principle of conservation, volunteering and travel activities (Lyons & Wearing 2008).

These factors make this segment consumer an ideal customer profile for the present business segment. There would be low growth in this segment of consumers and spending pattern of the consumers would be low. Duration and type of activities performed would be restricted in these tourism trips keeping in mind restrictions imposed due to higher age of the potential tourists.

3.2.          Targeting

Targeting is the second step to develop suitable customer base which would be catered by the organization so as to promote their products & services in the orangutan foundation context. In order to make decision regarding organization, it is important that orangutan foundation vision, objectives should be evaluated and these should be in close conformity with the market segmentation by the orangutan foundation (Brown & Lehto  2005).

Designing strategies to cater both the consumer groups should differentiate two consumer segments and designing of product & services should be done accordingly with the differentiated features of the two market segments present in the orangutan foundation. Designed tour packages for the two segments should be evaluated for fulfilling consumers need. The orangutan foundation can use various ways of advertisements such as online marketing to attract its loyal customers as well (Sin 2009).

The primary consumer segment would be young volunteers due to fast growth and increasing number of young being attracted towards the volunteer tourism activities. This would provide high growth opportunities along with expectations for long term association of these consumers depending upon the kind of experience these consumers obtained from their first visit to the volunteer tourism (Cnaan & Handy 2005).

In order to target the young volunteer tourism consumers the entire service package would be designed in such a way that consumers can get a very good experience from the visit so that they are also willing to come for the next time.

The second consumer segment present in the market is of the mature volunteer tourists. Unique strategies are to be designed the travel package by keeping in mind requirement for these set of consumers. These consumers would be willing to go on trip to create a good experience for their self actualization needs (Raymond & Hall 2008).

In order to target this segment of consumers it is important that tour package should be designed such that they fulfill needs of mature consumers by meeting their objectives for visit such as to develop bonding with their families and to interact with other people travelling along with them sharing common interest. During visit it should be taken care that tourist can have opportunities to interact with each other and contribute towards society by benefiting local communities by economic or conservation means (Jago & Deery 2010).

3.3.          Positioning

Positioning of the tourism offered by the orangutan foundation would be important to attract consumers and develop a brand personality which would become the long term asset for the organization. Positioning for services offered by the orangutan foundation consist of three basic elements- attributes of business/destination, emotive expression and brand personality.

Key attributes related with the volunteer tourism would include factors such as charm of giving back to society and making difference, opportunity to interact with likeminded people and to have a fun filled experience so as to make most of the holidays (Cnaan & Handy 2005).

Both young as well as mature volunteer would be looking for fun experience from this tour while giving back to society would also be the motive of both the segments Emotive expression attached with the volunteer tourism phenomenon would include the feeling of delighted, contribution to society, sharing common thoughts & experience and developing strong bonding with their children. Young volunteer would feel a new experience to go on tour for local community benefits. Overall both young volunteer as well as matured volunteer would be having the feeling of fun filled trip having a new experience by going to such a volunteer trip.

Brand to the present tour package would include proud, affable and spirited so that consumers having the feeling of payback to the society for contribution made by them to local community people to extend economic and conservation help (Lyons, K.D. & Wearing 2008).

4.     Marketing and Advertising Methods:

As per today’s market scenario, delivering a good product service in not enough to ensure a company’s success anymore as this would give every company easy and high profits easily. For this branding efforts should be considered as a necessity rather than an option. Orangutan foundation needs to do marketing of its product throughout different segments of customers. For every customer there should be a different marketing policy. For younger people the foundation should consider a content based and distribution services like BuzzFeed to promote a campaign to consumers through Facebook feeds, which is a very affordable and effective advertising option for the organization. Local radio channels can be used to advertise during the peak hours when most of the people listen to the radio.

Where as in case of Mature volunteers online campaigns would not be as much effective as older consumers are usually less tech-savvy or leery of entering personal data on Internet sites and most of them don’t have access to or don’t know how to use internet. Therefore they can be encouraged by doing partnerships with community programs in churches and schools, as well as hoardings at beauty salons and barber shops. Running campaign at Age Care centers is also a good option where mature customers can be attracted by educating them in entertaining way. Moreover advertising in newspapers can also be considered in order to aim and reach mature customers (Leong 2014)

 

 

5.     STP plan for the Australian tourist market

The STP analysis of Australian tourism market is:

Segmentation
Geographic Segmentation
Ø  CountryAustralia
Ø  RegionAsia Pacific
Ø  Age 15-24,
Ø  GenderBoth male and female
Ø  Occupational StatusPart time, unemployed, retired
Ø  ReligionAll
Psychographic Segmentation
Social ClassAll individuals of all the classes
 Men and women who are ready to go for tourism
Target Group

Target Group

The group is on two bases-the young who are keen to have fun and enthusiasm for new places and other matured who are having feeling of giving goodness to society and viewing conservative sites.
Positioning 
Positioning Statement“recognition of habitat and its richness of biodiversity and crucial for local communities, who are as dependant on the forest”

 

6.     Conclusion

Tourism in Australia has huge resources and opportunities available to assist tourism industry target leisure, business events and niche markets.

A consumer driven policy can help the Orangutan Foundation to obtain customer value. Segmentation, targeting and positioning are the key factors for services or products in tourism Australia to be successful. Australia being a bigger market place can be handled by segmenting the consumers into smaller groups among which a certain group can be targeted and therefore have a specialized plan for that particular group. Turning the opportunities into real markets is the main focus.

A market strategy to compete with other organizations is to be developed, which differentiates the Orangutan foundation from other competitors and help them gather more customers.

7.     Recommendations

Here are few recommendations that could help the orangutan foundation:

  1. Having a social media page can be helpful for the organization to promote their services through various online campaigns.
  2. The marketing team should also focus on motivational factors so as to attract more and more customers.
  3. Students can be attracted by offering some promotional and concession packages and should be given experience certificates which can be helpful for their future.
  4. Direct and web surveys should be carried out in order to study the behavioral psychographic indicators of the customers.
  5. Marketing team must explain the unique services provided by the organization in order to compete and differentiate from other organizations in the market.

8.     References

Anderson, M. J., & Shaw, R. N. (2009). A comparative evaluation of qualitative data analytic techniques in identifying volunteer motivation in tourism. Tourism Management. doi:10.1016/S0261-5177(98)00095-8

Brown, S., and Lehto, X. (2005). Travelling with a purpose: understanding the motives and benefits of volunteer, pp 32-38

Caissie, L.T. and Hallpenny, E. (2008). Volunteering for nature: leisure, motivation and benefits associated with a biodiversity conservation volunteer program, World Leisure Journal, Vol. 45 (2), pp. 38-50.

Coghlan, A. (2006). Volunteer tourism as an emerging trend or an expansion of ecotourism?A look at potential clients’ perceptions of volunteer tourism organizations, International Journal of Non-profit and Voluntary Sector Marketing, Vol. 11, (3), pp. 225-237.

Cnaan, R.A., and Handy, F. (2005). Towards understanding episodic volunteering, , 2 (1), pp. 29-35.

Jago, L., & Deery, M. (2010). The role of human resource practices in achieving quality enhancement and cost reduction: an investigation of volunteer use in tourism organisations. International Journal of Contemporary Hospitality Management. doi:10.1108/09596110210433754

Lyons, K.D. and Wearing, S. (2008). All for a good cause? The blurred boundaries of volunteering and tourism,Cited in Lyons, K.D. and Wearing, S, pp. 147-154.

McMillon, B., Cutchins, D., Geissinger, A. and Asner, E. (2009). Volunteer vacations, Chicago Review Press, Chicago., pp. 87-92

Raymond, E. M., & Hall, C. M. (2008). The Development of Cross-Cultural (Mis)Understanding Through Volunteer Tourism. Journal of Sustainable Tourism. doi:10.2167/jost796.0

Santos, C. A. (2005). Social change, discourse and volunteer tourism. Annals of Tourism Research. doi:10.1016/j.annals.2004.12.002

Sin, H. L. (2009). VOLUNTEER TOURISM—“INVOLVE ME AND I WILL LEARN”? Annals of Tourism Research. doi:10.1016/j.annals.2009.03.001

Stoddart, H., & Rogerson, C. M. (2008). Volunteer tourism: The case of Habitat for Humanity South Africa. Geojournal. doi:10.1023/B:GEJO.0000034737.81266.a1

Diamantopoulos, A, Ring, A, Schlegelmilch, B, & Doberer, E 2014, ‘Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance’, Journal Of International Marketing, 22, 1, pp. 39-61

Dibb, S, & Simkin, L 2009, ‘Implementation rules to bridge the theory/practice divide in market segmentation’, Journal Of Marketing Management, 25, 3/4, pp. 375-396

Leong, grace ‘Target market segments’ 2014, Modern Healthcare, 44, 46, pp. 36-37

Taylor K, Guerin P. Health Care and Indigenous Australians: Cultural Safety in Practice. Melbourne, VIC: Palgrave Macmillan, 2010.

Brown, S 2005, ‘Travelling with a Purpose: Understanding the Motives and Benefits of Volunteers’, Current Issues in Tourism, vol. 6, no. 8, pp. 479-496.

Kotler, P & Armstrong, G 2014′Principles of Marketing’4th ed, Essex,  Pearson.

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INTERMEDIATE MACROECONOMICS problem set I

INTERMEDIATE MACROECONOMICS I

(Economic Fluctuations)

Problem Set No. 1

(Due date: January 19, 2015)

 

Section I: Analytical Problems (40 Marks)

 

Please read the piece, \Premier Wynne says … “, published in The Globe

and Mail on January 5, 2015 as attached at the last page herein. Answer the following questions in view of the above piece, and the Aggregate demand and aggregate supply model we discussed in class.

 

  1. Premier Kathleen Wynne says Ontario is ready to shield Canada from

the economic tsunami caused by declining oil prices and sinking dollar.

Explain why Canada should expect a large economic loss caused by the

declining oil price and sinking dollar? [10 marks]

 

  1. Why does Premier Wynne expect a large economic gain from the cheap

gasoline and weakening loonie? [10 marks]

 

  1. Using the AD 􀀀 AS model, assess the validity of RBC’s claim that the

fall in oil prices will actually help Canada overall. [10 marks]

 

  1. RBC economists expect investment in the oil and gas exploration and

development industry to fall by three percent this year. What would

be, if any, the e_ects of such a reduction in investment on the Canadian

economy? [10 marks]

 

Section II: Numerical Problems (60 Marks)

 

Consider an economy described by the following AD and AS model:

 

AD : M=P = 0.05Y ;                                                                              (1)

 

LRAS : Y = 1,000  and                                                                         (2)

 

SRAS : P = 25;                                                                                      (3)

 

where, M is the money supply, P is the price level, and Y is real GDP.

 

  1. Provide an economic interpretation of the coefficient of Y in the aggregate demand equation (1). Determine the velocity of money implied by the aggregate demand equation. [10 marks]

 

  1. Suppose that central bank of the country sets the money supply at 1,000

so that M = 1,000. Determine the short-run and long-run equilibrium

values of P and Y . [10 marks]

 

  1. Now, suppose a favourable supply shock such as the decline in oil price,

reduces costs and prices so that new short-run aggregate supply function

 

is:

 

SRASnew : P = 10:                                                                     (4)

 

Determine the short-run and long-run effects of the favourable supply

shock on the equilibrium P and Y . [10 marks]

 

  1. How would your answers to part c change, if the central bank chooses to

accommodate the supply shock? What are the drawbacks, if any, of such

a decision? Please be specific. [10 marks]

 

  1. Now, suppose LRAS changes to:

 

LRASnew :  Y = 2, 000:                                                                (5)

 

  1. Explain why might the long-run aggregate supply increase. [10

marks]

 

  1. Determine the effects of the increase in LRAS on equilibrium P and

Y . [10 marks]

 

 

 

 

 

 

January 5, 2015

 

Premier Wynne says Ontario ready to play leading role in economic growth

 

By ADRIAN MORROW and JEFFREY JONES

 

Province’s manufacturing sector poised to gain on cheap gas, weak dollar while energy producers suffer

 

Premier Kathleen Wynne says Ontario is ready to shield Canada from the economic tsunami caused by declining oil prices and a sinking dollar.

 

While petroleum-dependent provinces such as Alberta are taking a financial walloping, Ontario’s manufacturing heartland is poised to take advantage of cheap gasoline and a weak loonie this year.

 

“Ontario’s economy can be a buffer,” Ms. Wynne said in an interview at her Queen’s Park office. “We have a diverse economy and it can be a buffer, in a time like this, against some of that volatility.”

 

It is a sudden shift in national fortunes. In recent years, oil-rich Alberta, Saskatchewan and Newfoundland have boomed, while Ontario has been sluggish. Now, Ms. Wynne’s province is set to lead the country in economic growth.

“I don’t wish for low oil prices and a low dollar for Alberta,” she said. “But at the same time, we want our manufacturing sector to rebound. So if that [low oil price] helps, then that’s a good thing.”

 

A new report from the Royal Bank of Canada backs up Ms. Wynne’s optimism. RBC estimates the fall in oil prices will actually help Canada overall.

 

Cheaper petroleum will boost household purchasing power in the United States by $86-billion, the report projects. Combined with a lower dollar, this should increase Canada’s exports to its largest trading partner. What’s more, Canadian consumers are reaping rewards from sharply lower prices at the fuel pump, saving an estimated $8.9-billion this year.

 

Even if they spend just half that money, it will pour billions into the economy.

 

These benefits are expected to more than offset a projected $2.1-billion drop in investment by energy companies this year.

 

“If you get consumers responding to these lower gasoline prices and you get exporters managing to respond to the strength in the U.S. economy plus the weaker Canadian dollar, it can provide a significant offset to what we’re likely going to see on the investment side,” said Paul Ferley, RBC’s assistant chief economist. “Where’s the offset going to play out? Well, certainly the manufacturing sector to the extent that they see improvement in terms of exports to the U.S., benefits from both the stronger U.S. economy and the weakening of the Canadian dollar.”

 

Over the longer term, Ms. Wynne is prepared to help Alberta get more of its oil to market. Last month, she said Ontario would not consider greenhouse gas emissions from the oil sands when deciding whether to support the proposed Energy East pipeline, which would carry crude from Alberta and Saskatchewan to Eastern Canadian refineries and export terminals.

 

She told The Globe and Mail that climate-change talks should be done separately – as part of a broader Canadian Energy Strategy to be negotiated this year – from discussions over Energy East.

 

“I’ve always separated those things. I’ve always talked about the need for a Canadian Energy Strategy, from the time I came into this office,” she said. “At the same time, I’ve talked about the Energy East project, I’ve talked about that pipeline project as one that we needed to do right but that we needed to work with Alberta.”

 

“Alberta’s well-being and Ontario’s well-being are interconnected, so we want everyone to be doing well,” she said.

 

Alberta will need all the support it can get if oil prices continue their slide.

 

RBC economists expect investment in the oil and gas exploration and development industry to fall by three per cent this year, from an estimated total of $71.6-billion in 2014, assuming West Texas Intermediate oil averages $65 a barrel. WTI crude fell 58 cents to settle at $52.69 a barrel Friday.

 

Numerous energy companies have already announced sharply lower capital spending for the year – with some already cutting budgets more than once – due to crude prices that fell 46 per cent through 2014. Longer-term oil sands and offshore projects were among the first to be delayed.

 

Investment in oil and gas and related industries, such as pipelines and oil-field services, has amounted to a third of the business outlay in Canada. However, that was less than 5 per cent of total Canadian GDP, as all business investment makes up 13 per cent of GDP, according to the report. A 3-per-cent drop in energy spending would cut GDP growth by 0.1 percentage points. A 10-per-cent drop would still mean a modest 0.3-percentage-point hit to GDP growth.

 

 

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Discourse analysis of applied linguistics-ANSWER

Discourse analysis of applied linguistics

Introduction

Applied linguistics for a long time has involved editing high-quality materials and reference books and research on practical teaching methods; these have always been a major issue in language teaching and research. Apart from general language teaching, it also serves the second purpose; language teaching, bilingual teaching and teaching the deaf-blind (Pennycook 2009). Further, Cook & North (2010) explains that practice and applied linguistic theory are combined by linguists through research and practice to summarize the theory, and then put the theory into practice. Again repeated practice eventually selects those related knowledge into the language teaching. Therefore, applied linguistics focuses on the systematic research of language structure, from first language acquisition to other languages, using second language to make communication, study the status of language as the product of particular cultures and other social group.

Discourse analysis which is a branch of applied linguistics, its main role is to study the use of language by the method of discourse analysis. Discourse is a specific speech acts that is engaged communication between people under a particular social context; it is activities between speaker and hearer under a particular social context and through a text expanded communication (Gee 2004). Discourse analysis refers to the use of the symbols in theory and discourse theory and through the communication activities of various symbols, symbols, text and discourse were dissected then to find the implicit deep intention from the appearance (Jrgensen & Phillips 2002). The role of discourse analysis is to build a variety of important entities, and in different ways to bring people into the social status of subject, which reveals the ideological of discourse constitutes social identity, social relations and knowledge and belief system of role (Johnstone, 2002). Hall, Smith & Wicaksono (2001) concluded that the discourse analysis is mainly related to general discourse meaning, linguistics methods, sociological approach, contemporary topic and how to use discourse analysis to help those people who need to apply language. This paper will focus on the Corpus linguistics and critical discourse analysis these two parts to study, and through the theoretical of discourse analysis to compare two students how to succeed in learning English at different language teaching and language environments.

Client background

The first client (A) 23 years old, He has learnt English for six years in China. His initial goal of learning English was to pass the exam, after his move to Chinese English School to learn English in order to pass the IELTS exam. Student A’s ultimate goal is going to study at a university in the United Kingdom. He acquired some simple English skills from school in the past six years ago, such as simple communication, independently to achieve 120 words English Writing. After his English ability has been greatly improved and ultimately IELTS by 6 points.

The second client (B) is 26 years old, although she participated in a normal school English education in China, however, due to various reasons, she did not get much of English, only know some simple word pronunciation. Then she transferred into an English-speaking country to learn English, from the most basic to start learning English, and ultimately she has to enter the United Kingdom’s University study.

1.     Corpus linguistics

Corpus Linguistics is a technique of performing linguistic analyses. It is essentially an analysis of naturally happening language under computerised corpora that is achieved through the help of a computer that is installed with some specialised software that considers the frequency of the occurrence of the feature that is under investigation (Nesselhauf 2011). Corpus Linguistics can be used in investigating a variety of linguistic questions because it has shown a tendency of having of producing highly interesting, elemental, and frequently surprisingly new insights into language use. It has actually become one of the widely used linguistic methods for language investigation purposes. This will at least require knowing what corpus is and what linguistics information do linguistics require to properly investigating any linguistics phenomenon. A corpus is a collection of systematically ordered text of both spoken and written of naturally occurring language (Meyer 2002). Corpus is generally restricted to a given type of texts, to a number of English varieties and to a given period of time. In the case where a number of subcategories; varieties of English, several types of texts, among others, occur, they are normally represented by the similar amount of text in a corpus. Also the information contained within a corpus that is available to the researcher comprises a distinct number of words in every subcategory, category and the entire corpus and also dictates the manner in which the texts and the entire corpus is to be sampled (Dash 2010). On the other hand, the following four forms of data are used by the linguists in investigating linguistic features, these are: introspection; the intuition of the researcher and other people’s intuition that falls under the category of that information/ data is acquired through intuition, and anecdotal evidence (randomly collected occurrences of texts) and the corpus (discussed above which is systematic and orderly in nature), that falls under the naturally happening languages (Hunston 2006). Therefore, the corpus falls under the naturally occurring languages as opposed to the data acquired through intuition.

There are generally a number of corpora that can be put into different kind of uses depending on the types of analysis to be carried out. There is the general corpus versus the specialised corpus, for example, the Bank of English, or the British National Corpus (BNC), whose objective is represent a variety of a language as a whole, and it contains both written and spoken language, a number of test types, among other features (Nesselhauf 2011). There is also the present-day versus the historical language corpora, for example, Helsinki Corpus, ARCHER, whose objective is to represent the languages’ earlier stages (McCarthy 2006). There are also regional corpora and a corpora representing not less than one language variety, for example, The Wellington Corpus of Written New Zealand English (WCWZE), whose aim is to represent ne regional variety of a language; like the above-mentioned one for the New Zealand variety of English (Taylor 2010). Another corpus is the native speaker corpora versus the leaner corpora, for example, the International Corpus of Learner English (ICLE), whose objective is to represent the reproduced language by the learners (Roberts 2009). Also there is a single-language corpus versus multi-lingual corpora, whose objective is to represent more than two dissimilar languages, in most cases, with similar text types for the purposes of contrastive analyses (Gries 2009). There is also a corpora of spoken versus written versus mixed languages, for example, the London-Lund Corpus of Spoken English, whose goal is to represent spoken English. Finally, there is orthographic versus annotated corpora, where the annotated corpus contains a ready linguistic analysis on the texts; word classification and/or sentence analysis (Nesselhauf, 2011).

For client A, who intended to study English in order to pass his IELTS exams and then later on Study at a university in the United Kingdom, there is a variety of corpora that he can utilise to achieve his goals. Firstly, in order to pass his IELTS exams, it is recommended that he utilises the International Corpus of Learner English (ICLE), whose objective is to represent the reproduced language by the learners. The International Corpus of Learner English (ICLE) comprises of written argumentative essays by English learners (mostly advanced learners in their tertiary level institutions) from varying mother-tongue backgrounds across the globe; Chinese, Turkish, Bulgarian, Japanese, Czech, Norwegian, Swahili, Russian, Italian, Dutch, German, Tswana, Swedish, Spanish, Finnish, among others (Language Technology World 2014).

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LAW FIRM Project REQUIREMENT

CASE PROJECT:  LAW FIRM

Points (1400)

Company:  Law Firm : Lincoln Partners, Esq.

A law firm has hired you as a Network Security Consultant to help its operations by providing a secure network to support its growth.  The Law firm currently has offices in Philadelphia, Cherry Hill, Wilmington, Harrisburg and Princeton.  Its corporate office out of Philadelphia will provide all of its IT support.

Philadelphia Office is the main corporate office and consists of the following groups

Legal Group

Partners:  There are 3 Attorneys that are the principals of the firm.

Associates:  There are 10 Associates, attorneys, who work for the firm but do not share in the company profits, and therefore are not partners.

Paralegals: There are 15 Paralegals, who work on a part time basis to support the law firm

Office Manager:  One manager who is responsible to support the office and she is responsible to ensure that everything runs smoothly, such as telephone, Fax, Copy, Supplies, Utilities, IT, etc. Also Manages the Cherry Hill Location.

IT Admin:  He is responsible for maintaining all of the IT equipment: Internet Services, Telephone Services, Desktops, Servers, Routers and Switches, and Website. Also supports the Cherry Hill location.

Other Offices:

Associates:  There are three associates, who help get new clients from other offices and their respective areas.

Paralegal:    There is one paralegal to support the associates

IT Background Information

PhiladelphiaOther Offices
Servers (Windows )11
Desktops204
Network Printers / Copier / Fax10
Desktop Printers5 – (Partners, Office Manager, IT Admin)4
Laptops40
Routers11
Switches1 Main 2 Distributions1
Website – OutsourcedOutsourced
Email –Outsourced

Security Issues:  What concerns the partners at this firm

  • Associates and paralegals taking clients / stealing business
  • Not having the ability to monitor business in remote locations
  • Reduce Costs in IT by consolidating
  • Privacy for their clients information

Task 1: Design a Secure Network using either Visio, Paint, Word, etc showing the All locations.

Task 2: Design and provide the IP Scheme for the network

Task 3: Establish a VPN between the All offices and allow the ability to work from home.

Task 4: Allow all employees the ability to access servers at the other locations

Task 5: Show and/or document all necessary security controls and its configuration.

Task 6: Update the firewalls to ensure security policy is enforced

Task 7: Show the DMZ on the diagram and placement of servers and Eliminate Outsourcing

Additionally, a new database (DB) system has been implemented in the Philadelphia office that is accessible by all locations.  The DB holds client data that is confidential, and needs to be properly protected.  The DB system also tracks attorney hours and allows the attorneys to charge the right customers.  Many attorneys have been issued laptops and now have the ability to VPN from home.

CASE PROJECT REQUIRED SUBMISSIONS

FINAL SUBMISSION LIST

Please submit your assignment to show all 7 tasks.

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LAW FIRM Project-ANSWER

CASE PROJECT:  LAW FIRM

Company:  Law Firm: Lincoln Partners, Esq.

Harishad Adulla

Web and Data Security

Wilmington University

PROFESSOR COMMENTS

Task 1/3: Design a Secure Network using either Visio, Paint, Word, etc showing the All locations.

While your diagrams does show all locations, you had shown connections everywhere and it was hard to understand the flow of traffic based on the diagram.   Task 3 was barely discussed and explained. No VPN configuration has been shown.

Task 2: Design and provide the IP Scheme for the network

While you provided the IP scheme, you did not provide what would the addresses for your routers, DHCP Zone, statics, etc. (150)

Task 4: Allow all employees the ability to access servers at the other locations, while your solution does involve cloud computing, Has the cloud computing internal or outsourced. This was not clear. As you can see, task 7 indicates that outsourcing needs to be eliminated. Task 4 was to show VPN configuration.

Task 5: Show and/or document all necessary security controls and its configuration. While this course discusses various levels of controls Firewalls, Configurations, policies, many of those were not covered. Discussion of physical controls is important, but so is a discussion on encryptions.

Task 6: Update the firewalls to ensure security policy is enforced. Task 6 Firewalls RuleSets was not provided.

Task 7 DMZ – while importance of DMZ was discussed. DMZ architecture was not shown or discussed. Task 7 was not discussed adequately.   No firewall configuration has been shown. No VPN configuration has been shown.

Task 1   150

Task 2   150

Task 3   0

Task 4  100

Task 5   100

Task 6   50

Task 7 50

Total 600 points.


Introduction

Organizations require a robust network to manage its processes as they grow to global proportions and to support diverse applications such as distributed computing, teleconferencing, digital libraries, video on demand, and other applications. In creating these systems, it is fundamental to consider available technologies that the network will serve and the kind of architecture designed to integrate the building blocks into effective communication services. In this case study assignment, I construct a network for Lincoln Partners Esq., a law firm headquartered in Philadelphia. The specifications for the network are provided in the table below.

 

 

 

 

 

 

 

 

 

 

Task 1 & 3

Philadelphia (Main Office)                                                                                             Princeton

Internet

Harrisburg

Wilmington                                                                                      Cherryhill

Task 2: IP Scheme

The organization has 5 locations: Philadelphia, Princeton, Wilmington, Cherryhill, and Harrisburg. The scheme is developed based on the specifications given. The IP scheme is generated from the IT Information Background provided.  Each of the company locations is given a unique IP address as depicted in the schedule.

 

 

IP SCHEME

Office Location
Philadelphia

10.0.0.0/19

Cherryhill

10.0.64.0/19

 

 

 

 

 

 

Task 4: Working from Home and Other Locations

The developed network is made to be flexible so that employees will be made to work from home and other locations, depending on the prevailing conditions.  Through cloud computing, the employees will access tools, applications, databases, and documents from various locations.  The idea is to provide flexibility to the organization and ability to introduce new tools and phase out old ones.  The IT Admin is in charge of the communication system. Therefore, his or her responsibilities include ensuring that all employees have the right software and hardware to perform their roles.  In the set-up developed, every employee has their own computer. An application is loaded that allows all employees to log into a service based on the web, and that hosts all programs that workers require to complete their duties.

Task 5: Necessary Security Controls

Physical Precautions

Security involves technical controls. However, there are physical measures that are taken to ensure the security of the networked system. The server is placed in a location that is safe. For this particular set-up, the servers for each of the offices will be placed in a secured placed. The place will be locked at night.  Only the IT administrator has the authority over who has an entry into the place in which the server is stored.

Enabling the Server’s Security Features

The server’s security features will be installed as appropriate. Precaution is exercised to ensure that they work properly and that existing security features are not overwritten, including any other security features.

Firewalls

For the developed network, both software and hardware firewalls are used. Hardware firewalls are located in the broadband router. Its role is to stop incoming threats such as files downloaded from the internet and that carry viruses. The problem with hardware firewalls is that they are not effective in stopping outgoing threats. For instance, if a person working within the organization downloads an infected document onto a USB drive at home and brings the file to the place of work and mails it around the office, software firewalls are effective at arresting this kind of threat. Hence, software firewalls will be installed to separate computers. This will be costly, but this essential because the developed systems allows employees to work from home, hence, opening the possibility of sharing infected files between the office computers and the home computers.

Guarding Passwords

Security codes will be given to persons on a need-to-know basis. In addition, passwords will be changed after every six months.  This is to ensure that the security codes do not find their way into the wrong hands.

Task 6: Updated firewalls

The network involves sharing information between five locations. In addition, it allows employees to work from home. Hence, it is vital to create mechanisms for ensuring the security of the system. It is important to protect information coming into the network and information going out of the network. In a couple of situations, there is a transfer of information through USB and electronic mail.  In addition, there are instances of malware attacks.  These are reasons why the system should be protected against un-trusted networks. Firewall is a piece of software or hardware that can help protect computers against computer virus and other forms of computer attacks.  For the developed network, firewalls will be introduced between the local servers for the different offices and the routers. The part of the connection will look like the one shown in the diagram. The firewall will be placed as an extension of the network; hence, the network work shown is just a part of the network created. It will be placed between all internal and external connections.

 

Hardware/software firewall

LAN

Task 7: DMZ on the network diagram

In computer networks, DMZ, or demilitarized zone, is a small network or host computer created as a neutral zone between the company’s private network and the outside public network. DMZ prevents outside users from obtaining direct access to servers that have company data. It is an optional and more secure approach to firewalls and effectively acts as a proxy server.

Internet/Untrusted network

 

LAN

Hardware/software firewall

 

References

Salamone, Salvatore.  (1998, December).  VPN Implementation Calls for a Tunnel Trip.  Internet Week.  Retrieved from

Stewart, K., Adams, A., & Reid, A. (2008). Designing and Supporting Computer Networks.  Indianapolis, IN: Cisco Press

Hanrion, P. & Stakpole, B. (2007). Software Deployment, Updating, and Patching.  Boca Raton, FL: CRC Press

Morley, D. (2009). Understanding Computers Today and Tomorrow. Boston, MA: Cengage.

Furht, B. & Escalante, A. (2010). Handbook of Cloud Computing. New York, NY: Springer

Syngress (2003). Building DMZs for Enterprise Networks.  Rockland, MA: Syngress Publishing, Inc.

Peterson, L. & Davie, B. (2011). Computer Networks: A Systems Approach. Burlington, MA: Elsevier

Boone, L.  & Kurtz, D. (2009). Contemporary Business 2010 Update.  Hoboken, NJ: John Wiley & Sons

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Arena Assignment+Report

The project consists of the purchase of a chosen artefact not exceeding £20.
The project would then consist of breaking the product into its components and development of a production process plan. The production process plan should include the methods, pathways, sequences of the production process. Also a research into the number of orders can be made by estimation. For example for a remote control toy car the number of weekly, monthly or annual orders needs to be made. A proper production plan and schedules should be created. The assembly line should be designed based on the sequence of work, system capacity, schedules, possible breakdowns, line-balancing and plant layout design.
Process times for each work-station can be defined through time and motion studies. This can either be done by practically using a stopwatch to assess the time or usage of techniques such as Maynard Operation Sequence Technique (MOST) for time studies.
This exercise is designed for you to appreciate the work and effort required to conduct a full plant layout design, creation of a workable production process and deal with system limitations. And above all utilising the capabilities of Systems Modelling and Simulation to plan and design a real system.
The assessment criteria would also include intuitive problem solving, approaches to problem definition, system design, and usage of the main subject covered in this module to solve the problem.
Deadline is: 1 January 2015
Simulation part on last version of Arena + report writing 8 pages
Discrete Event Simulation

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